Apple's $29 battery replacement program may have seriously dinged sales of its 2018 iPhone models.
The company Daring Fireball reported Monday, citing Apple CEO Tim Cook at an all-hands meeting.11 million iPhone batteries under the program, John Gruber of tech-focused blog
Typically, the company replaces 1 million to 2 million batteries each year, Daring Fireball noted.
Cook cited the program's negative impact on Apple's revenue in a Jan. 2to investors but didn't offer specific numbers.
However, if at least five times the usual number of Apple customers replaced their iPhone's battery for $29 instead of splashing out for the $749, the $999 or the $1,099 , that's a lot of lost revenue.
Apple decided to offer the cheaper battery replacements as an apology after users learned in 2017 that Apple had beento prevent unexpected shutdowns related to old batteries.
Apple didn't immediately respond a request for comment.
CES 2019: See all of CNET's coverage of the year's biggest tech show.
CNET Magazine: Check out a sample of the stories in CNET's newsstand edition.