Mitch Mandich, 48, will be responsible for sales activities for all markets in the United States, Canada, and Latin America, according to the company.
Mandich was previously vice president of the North America business division. Before joining Apple in February, he was vice president of worldwide sales and services at Next Software where he developed and led the strategy for Internet and client-server sales to enterprise customers.
"Understanding and responding quickly to our customers' needs enables Apple to be more competitive in the marketplace," Mandich said in a statement. "I look forward to the opportunity to be part of the team that reestablishes Apple's strengths in our core markets."
The company was not immediately able to provide information on whether Mandich's job is a new position.
"Mandich's role will be the focal point for the integration of sales and support activities in the Americas," said Dave Manovich, Apple's executive vice president of worldwide sales and service in a statement.
Apple also said it closed its first series of meetings with its customer advisory boards.
It said the attendees, representing some of the largest corporations in the United States, discussed Apple's products and strategic direction and examined the impact of Apple's future technology on their business.
Apple said it plans to continue the meetings on a quarterly basis.
Reuters contributed to this report.