Apple Music subscribers can now sign up for a $99 12-month subscription -- no gift card needed.
Previously, the $99 deal for a year of Apple Music was only available. Now, subscribers can sign up for the deal, which works out to $8.25 a month, via the Music app. The option is hidden pretty deep within the Music app on your Apple Music membership settings page.
However, the new option may only be available to existing subscribers. New subscribers still see the option to pay $9.99 (£9.99, AU$11.99) monthly or $14.99 (£14.99, AU$17.99) for the family plan option.
Apple didn't immediately respond to a request for comment.
In the last five years, people have shifted from buying music outright to services like Pandora and Spotify, which offer all-you-can-eat music either by paying a monthly subscription or sitting through advertising. Spotify remains on top, for now. Its expansive free tier plus premium memberships have helped it vault ahead of free-streaming rivals like Pandora and stay in front of subscription-only competitors like Apple Music, which has 27 million subscribers versus Spotify's 50 million.
reading•Apple Music for $99 a year, without the gift card
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