One or two jokes have been directed at Apple Mapslast month. We made one of our own on a few weeks ago.
It seemed, to some at least, that the maps app had been created after a very drunken lunch between Siri and the Joker.
What a coincidence, then, that a film has emerged of "Batman" losing his way because of his new iPhone 5.
While Siri attempts to direct him as best she can, given her seeming predilection for a tincture at any time of day, Batman becomes exasperated.
Apple's maps are ruining his image. They are making him seem incompetent.
"Oh, my God. I'm in a mall," he gruffs at one point, having been Siri-ously led astray.
His pain is matched by Jack Nicholson -- the very sweet Jack Torrance from "The Shining." Yes, the folks at Movie Trailers have been enjoying Apple's discomfort by making several of these little movies.
Here, at one point, Siri asks Nicholson delightfully: "Are you stupid? I said 'right.' You're not listening." Not many people get to to speak to him like that.
The truly sad part, of course, is that people rely on Google and Apple maps so much.
Sometimes,if they lose their way, claiming it's all the fault of technology.
Map software is no more useful than a self-help book.
If you take it literally, you have to bear the consequences.