Alongside the iPhone announcements yesterday, Apple also made its iWork and iLife iPhone and iPad apps free to all new device purchasers, backdated to the start of September.
In the first section of Apple's iPhone launch event yesterday, it made a few announcements that were overlooked while the audience was busy thinking, "Hurry up and get to the iPhones!" One of those announcements made AU$42.45 worth of apps available for free to every new buyer of an iPhone or iPad.
As of yesterday, and back dated to the start of September, every purchase of a new iPhone, iPad or fifth-generation iPod Touch gives the buyer access to Keynote, Pages, Numbers, iMovie and iPhoto for free. In the Australian App Store, the productivity apps are normally priced at AU$10.49, and the creative apps are AU$5.49.
In announcing the new offer, Apple CEO Tim Cook said, "We think that iWork is a really key advantage for a customer's productivity, and that iPhoto and iMovie are great for their creativity. No other platform has apps like these. We think all iOS devices are made better if they have these apps."
Apple's range of productivity and creativity apps have always been popular, regularly stationed in the "Top Grossing" charts on the App Store. This move does not include GarageBand, for some reason, even though it seems like the other obvious fit for this group of Apple apps.
As with all apps, once owned, you can install to whatever other devices you also have your iTunes account attached to, so these apps will be available to use across all devices.
In an App Store where any app costing more than AU$2.99 is considered "expensive", it's a nice sweetener that adds a few tools to every new user's arsenal.