In a move that could beef up its iTunes business, Apple is reportedly pushing Hollywood studios for early access to movies that it would rent to consumers for a premium price -- upward of $25 or $50.
Studios including 21st Century Fox, Warner Bros. and Universal Pictures have expressed interest over the past week in offering movies as early as two weeks after their theatrical debuts, Bloomberg reported Wednesday. Some studio execs are considering a deal with iTunes as a delivery option, the report said.
iTunes plays a major role in the music retail space, but it doesn't have the same prominence in the online video realm. The offering of early movies could help it stand out in this crowded and competitive market.
Apple declined to comment on the Bloomberg report.