Apple's new iPhones have a slew of . The have bigger displays, a custom-designed chip and new photography powers. But maybe you're thinking, all I really want is to keep using my phone a little longer without the battery dying.
That's on the table, too.
The "iPhone XS gets you up to 30 minutes longer in your day than the iPhone X," said Apple's senior vice president of worldwide marketing, Phil Schiller. "With the Max, you get an hour and a half more than iPhone X."
Schiller made the announcement at Apple's big product reveal Wednesday in Cupertino, California.