Though it's certainly too soon to call iAd a failure, Apple has not been happy with the adoption rate of its advertising platform it has seen thus far. In February, Apple reduced the minimum buy-in for campaigns to $100,000 (down from $1 million at the iAd launch in 2010). It was also rumored at that time that the iAd revenue share percent would jump to 70 percent for developers.
Now, according to a report by AppleInsider, that jump in developer revenue has become a reality.
According to an announcement on Apple's developer center:
We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.
- *The revenue share for the iAd Network is now 70% to the Developer.
With the share of revenues from iAd up 10 percent, Apple hopes to attract developers who have still been favoring the stalwarts in the mobile advertising game -- companies like AdMob, InMobi, Advertising.com/AOL, and others.
Apple's minimum buy-ins from potential advertisers has dropped steadily from the initial $1 million minimum to $500,000 last February, to $300,000 last July.