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Tech Industry

Apple: From roots to rehab

As the latest drama unfolds at Macworld Expo, NEWS.COM takes a look Apple's tumultuous history.

All the talk at the Macworld Expo is about what the future of Apple will hold: Steve Jobs is back, a new Macintosh operating system is in the works, and the company is trying to keep its loyal users' hearts while cozying up to the corporate market. As the latest drama unfolds, NEWS.COM takes a look back through the last two decades to trace the twists and turns of Apple's fate.

April 1976 to January 1997
April
1976
  Steve Wozniak, Steve Jobs form Apple and show off the Apple I at the Homebrew Computer Club, Stanford University.

Jan
1977
  Apple is incorporated. Mike Markkula becomes chairman. Headquarters moves from Steve Jobs's garage to Cupertino, California.

June
1977
  Apple II becomes available to general public for $1298. It has 4K of memory; users must supply own TV monitor.

Dec
1980
  Apple goes public, sells 4.6 million shares at $22 each.

Mar
1981
  First big shake-up: Markkula replaces Mike Scott as president. Jobs becomes chairman; Scott becomes vice chairman.

Aug
1981

  IBM announces the IBM PC. The race is on.

Dec
1982

  Apple hits $1 billion in annual sales.

April
1983

  John Sculley joins as president and CEO.

Jan
1984
  "1984" commercial airs during the Super Bowl; first Macintosh unveiled with $2495 price tag.

Feb
1985

  Wozniak resigns to pursue his own interests, including teaching and music festivals.

Sept
1985

  Jobs resigns to start Next.

July
1991
  Apple and IBM sign letter of intent to cooperate on technologies; alliance will eventually result in PowerPC processors and OpenDoc.

Oct
1991
  Company's biggest product launch ever; includes the first PowerBooks.

Feb
1993

  Mac ships 10 millionth machine.

June
1993
  Michael Spindler becomes CEO; Sculley remains chairman.

July
1993

  Company announces 2,500 layoffs.

Aug
1993
  Newton MessagePad introduced at Macworld Boston.

Oct
1993
  Sculley resigns; Markkula (left) becomes chairman.

Nov
1993

  After 16 years, the Apple II product line is discontinued.

Mar
1994

  The first Power Mac machines are unveiled.

June
1994

  Apple launches its ill-fated online service, eWorld.

Oct
1995
  Apple board of directors reaffirms support for Spindler.

Feb
1996
  Spindler gets the ax, Dr. Gil Amelio (right) is in as new CEO; company predicts its worst quarter ever; licenses the Mac OS to Motorola.

April
1996
  $740 million loss announced for first quarter of 1996; Apple licenses Java.

July
1996
  Ellen Hancock joins company as chief technology officer; third quarter results in $32 million loss.

Aug
1996
  Power Macs hit 200 Mhz; Copland bites the dust (increments are the new plan).

Oct
1996

  Fourth quarter results in $25 million profit.

Dec
1996
  Apple buys Next Software for $400 million; Steve Jobs returns as "consultant."

First Apple logo and photos of Steve Jobs and Steve Wozniak, Apple I, "1984" commercial, Steve Jobs, Mike Markkula, and Dr. Gil Amelio courtesy of Apple Computer
Newton photo courtesy of John Greenleigh