For Apple fans who wait in line for hours, if not days, to buy a new iPhone, there's no greater fear than dropping the prized possession they waited so long for. But that's exactly what happened to one man in Australia.
Early on Friday, Jack Cooksey was first in line at an Apple store in Perth, Western Australia. After the doors opened and he purchased an iPhone 6, he ecstatically showed it off to a local news channel. During the interview, Cooksey appeared to have some trouble opening the iPhone 6 box. As he popped off the top -- perhaps getting a little too excited to see Apple's latest iPhone -- the brand new iPhone 6 fell to the pavement below.
For a moment, there was a gasp (and laughter) in the crowd surrounding Cooksey. Quick on his feet, he bent down, picked up the handset and discovered, much to his relief, that it survived the scary fall.
The entire event, which was caught on live television, was likely one of the first iPhone 6 drops in the world. Thanks to Australia's time zone, Apple fans in the country are some of the first in the world able to get their hands on the iPhone 6 and iPhone 6 Plus.
The comedic drop was set against the backdrop of what could be one of the biggest iPhone launches in Apple's history. Apple announced the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus at an event on September 9. Last Friday, the company kicked off preorders of the two iPhones and, setting a new preorder record.
Apple stores opened at 8 a.m. local time around the world on Friday. Other retailers and carrier stores are also carrying the devices. It's expected that stock will be tight.