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Apple delays PlayOn's app release

PlayOn's iOS app has been held up by Apple in the review process, according to parent company MediaMall Technologies.

We watch an episode of "Justified" with PlayOn's app for the Apple iPad.
We watch an episode of "Justified" with PlayOn's app for the Apple iPad.

When we brought you the exclusive first hands-on preview of PlayOn's iOS applast week, the company said it expected the app to be available in the iTunes App Store on July 15. However, Apple has held up the app's release with its review process, according to MediaMall Technologies, PlayOn''s parent company.

PlayOn is an application that runs in the background on a PC on your home network. It streams and converts Web video content from Hulu, Comedy Central, ESPN, PBS, and other sources so it can be played on devices such as an Xbox 360 or PlayStation 3. PlayOn's new app for Apple mobile devices will let you access Hulu's full content catalog on an iPhone or iPad, which is less than the $10 per month Hulu will charge you for its Plus service. The PlayOn iOS app is free, but its required PC software costs $20 to $40 per year.

MediaMall Technologies CEO, Jeff Lawrence, tells us:

"Our intention is to allow users to remotely access online video content that they would normally view while sitting at their PC, but with the convenience of enjoying that content while on devices away from their PC, including videogame consoles (Wii, PS3, Xbox 360), or any number of DLNA compliant devices. Other similar iPhone apps have been approved for the marketplace and can currently be downloaded, including SlingPlayer Mobile and iDisplay, so we're confident that we can work through this issue with Apple and hope to be able to launch the application on the App Store soon."

In the meantime, you can check out our extensive hands-on preview and video of PlayOnin action for the iPhone and iPad.