Apple cuts prices in 4 lines
Prices are slashed across four product lines, including its Power Macintoshes and Performa desktops.
The Power Macintosh is Apple's system for business and institutional users, such as publishers, engineers, and multimedia content producers. The Performa family is the company's consumer line for home users.
In addition to desktops, Apple has also reduced prices on its Network Servers and Workgroup Servers. The Network Servers use the Unix-based AIX operating system, while the Workgroup Servers use the Macintosh operating system.
At the low end, the Power Macintosh fell from $1,600 to $1,350, according to Apple. It dropped from $5,200 to $4,000 at the high end.
Models in the Performa line were reduced at the low end from $1,499 to $1,399 and from $2,199 to $1,799 at the high end.
The price reductions make way for new models with increased processor speeds and other enhancements.
Customers who purchase a Workgroup Server AppleShare bundle from January 7 are eligible for an upgrade to AppleShare IP 5.0 by submitting proof of purchase and $9.95 for shipping and handling, Apple said.
The AppleShare IP 5.0 upgrade promotion allows Workgroup Server customers to purchase Workgroup Servers at the reduced server prices announced today, and later take advantage of the enhanced networking and Internet features offered with AppleShare IP 5.0., the company said. The upgrade also includes Mac OS 7.6, and is planned to be made available to customers when AppleShare IP 5.0 is anticipated to ship in the first calendar half of 1997.
Estimated U.S. Retail Prices | ||
Model |
Previous Estimated Price Range |
New Estimated Price Range |
Power Macintoshes | ||
7200/120 | $1,600-1,650 | $1,350-1,400 |
7600/132 | $2,300-2,350 | $1,800-1,850 |
8500/180 | $3,700-3,800 | $2,700-2,800 |
9500/200 | $4,200-4,300 | $3,200-3,300 |
9500/180MP | $5,200-5,300 | $4,000-4,150 |
Macintosh Performas | ||
6360/160 | $1,499 | $1,399 |
6400/200 | $2,199 | $1,799 |
6400 Video Editing Edition | $2,699 | $2,299 |
Workgroup Servers | ||
7250/120 | $2,800-2,900 | $2,600-2,700 |
8550/200 | $5,100-5,200 | $4,500-4,600 |
Network Servers | ||
700/200 | $15,000-15,300 | $11,500-11,800 |
500/132 | $9,500-9,800 | $8,700-9,000 |