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Apple, Compaq, HP Lead Int'l PC Market

Apple Computer, Compaq Computer, and Hewlett-Packard are dominating the international home PC market through print and television advertising, according to a survey based on 15,000 interviews in Europe and Asia by consulting firm IDC/Link. The report states that the companies' advertising efforts have made them household names abroad.

According to the report, more than 40 percent of current PC owners in Europe, Australia, Hong Kong, and Japan based their purchases on displays and packaging. More than 50 percent of those consumers are likely to purchase the same brand again.

On the U.S. front, Compaq has announced that it is selling out of its Presario PCs and that it doesn't expect to fill orders made this quarter. Compaq also has plans to jump into the emerging stripped-down, $500-PC market. Company officials have not determined a price or release date for the machine they say will feature email and Web access.