Apple may be upping its e-books game with the purchase of a book-analytics company, TechCrunch reported Friday.
The company has bought BookLamp, a service that generated e-book recommendations for buyers based on a natural language analysis of books they'd read in the past, an anonymous tipster relayed to TechCrunch. Details from the tipster suggested that the price tag was between $10 million and $15 million and the purchase was meant to better position Apple against Amazon, which applies a recommendation engine to all its products.
When asked to comment, Apple replied with the following statement and provided no further details:
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
BookLamp no longer has an active site. Instead, it has a farewell page that indicates the site "will no longer be available as our company evolves its mission."
reading•Apple buys e-book recommendation engine, report says
Feb 23•Apple HomePod: 6 things it can't do
Feb 23•Apple's wireless AirPower mat could debut next month
Feb 23•New AirPods coming, Amazon to expand Go stores
Feb 23•Apple readying new AirPods with 'Hey, Siri' for 2018 (Apple Byte Extra Crunchy Podcast, Ep. 120)