On Tuesday, Apple announced its new AirPods Max over-the-ear headphones, which will sell for a whopping $549 when they launch next week. Whether the headphones are is one thing, but check out the case that stores them. With a handbag-like handle, and two very delineated cups, the Smart Case looks kind of like a bra for , or a purse you might see on .
The case is included with purchase of the AirPods Max (as well it should be, for that price). Apple says it's a "soft, slim Smart Case that puts AirPods Max in an ultralow power state that helps preserve the battery life when not in use."
The distinct shape sparked more than a few memes and jokes. "The AirPods Max case is more useful than I thought," wrote Twitter user, juxtaposing pictures of the case with a lacy blue bra. Another posted a photo of a mannequin wearing the case on its chest.
The curvy cups drew plenty of bra comparisons.
"This is not how women are included in the world of tech," said one Twitter user.
But some thought the case looked more like a purse. "An AirPod case, but make it a butt purse," said one Twitter user.
And still others thought the case resembled a sleeping mask.
Buyers can purchase the AirPods Max -- and its unusual case -- beginning Dec. 15.