Apple's record earnings Happy Data Privacy Day Neil Young pulls music from Spotify Our Wordle obsession Minnie Mouse pantsuit Free N95 masks

Apple activates Genius feature for iTunes videos

iTunes will now recommend videos you might want to buy based on your current library, a feature that was supposed to be turned on earlier this month.

Apple has switched on its Genius recommendation engine for videos, two weeks after releasing the latest version of iTunes (download for Windows and Mac) without the promised feature.

iLounge spotted the new Genius feature, which recommends movies or television shows you might be interested in purchasing from the iTunes Store based on your current video library. Apple unveiled a similar feature for music last year, but one notable difference with the video version is that it only seems to work with videos that have been purchased from Apple, according to iLounge's early testing.

When iTunes 8.1 shipped earlier this month, the company initially said the video Genius feature would be available in the release notes for that software, but it was not active. At the time, an Apple representative promised the company would activate the feature "in the coming days."