CNET también está disponible en español.

Ir a español

Don't show this again


Apparently, it's easy to make a million dollars

Guy Kawasaki says that all it takes is a good idea and the Internet and, voila! You've got $1 million or more. It's easy!

Guy Kawasaki: It's easy to be rich! Israel Insider

Or so says Guy Kawasaki,

as long as you have a good idea. You don't even have to work hard: a couple of hours a day in your underwear should be enough.

Wow! Who knew? I used to joke that I was the only one in Silicon Valley in 1998 to not make a billion dollars (I worked for a large Japanese company - Mitsui - at the time. Japanese firms aren't in the habit of making billionaires out of anyone). But now Guy tells us it's easy.

So here's my new plan:

  • I'll build a video site that doesn't burns tens of millions of dollars in bandwidth and storage. Dang! Already done.

  • Or maybe I'll build a lightweight blogging platform with no revenue model. Shoot! That one is taken, too.

  • Instead, maybe I'll devise a cool "tag, you're it!" mobile application that is fun but not very useful. Dodgeball beat me to it.

  • OK, last one. How about a social (!!) event calendar that lets people post events! Drat. That one has been done, too.

Sigh. It seems that all the bad ideas have been taken. I guess I spend too much time trying to think of businesses that will make money. Apparently, to become an Internet millionaire, the point is not to make money but rather to make lots of friends and Have Fun!

Surely random eyeballs are still worth something...right? Roughly $30 million on average these days, it seems. Tim Draper may not like that kind of paltry return, and you'd die of starvation with only a few million in Sillycon Valley, but everyone has got to start somewhere, right?

Guy's suggestion? Start with underwear and the Internet. It's easy!

Note: I am, of course, NOT suggesting that YouTube was not the savviest purchase ever made, and at exactly The Right Price. In the hands of Google, it will surely turn to gold. Some day. Probably today. Regardless, it has already turned to platinum for Chad Hurley and team.