If you're an iOS app developer and you're hoping to get your new project in Apple's App Store in time for Christmas, you might want to stock up on Red Bull.
According to The New York Times, Apple's review team is quickly approaching its annual holiday shutdown. And that means that after Thursday, no one will be on hand to vet new iPhone or iPad apps until well after the holiday.
Christmas, writes Jenna Wortham in The Times,
is the biggest day of the year for app sales, which can mean big money for developers.
That is, if they manage to get their apps through Apple's review process and into the App Store before everyone at Apple goes on vacation.
Each year around Christmas, Apple stops accepting app submissions and updating its store for a while. This year the shutdown starts on Thursday and runs for eight days.
Unlike Android developers who can make apps available to the public any time--though those that appear in the official Android Marketplace have to be approved--anyone working on software for iOS devices must get Apple's approval. And that's what makes the Thursday deadline so crucial for those wanting to reap the potential rewards of a Christmas hit.
So if you have an unfinished app you just know is going to be the next Angry Birds, you'd better get cracking if you want to take advantage of the almost certain bonanza that could come by getting in the App Store before Santa arrives.