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Apod hopes to be breath of fresh air

Fashion cases for asthma inhalers

Ben Oakley Design

It's depressing, but the steady growth of asthma sufferers worldwide has given rise to more everyday products to deal with the disease. A few months ago, for example, we even saw a snorkel made for those with the affliction. Now, taking some design (and marketing) cues from the gadget world, a U.K. creative team has come up with the "Apod," a line of cases for the pocket inhalers used by those with the chronic respiratory ailment. The brightly colored Apods could prove especially important in de-stigmatizing the inhalers because so many asthma sufferers are children.