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AOL's Platform-A comes to France

As it continues its European expansion, AOL says that the ad product's audience in France is already 24 million.

Caroline McCarthy Former Staff writer, CNET News
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
Caroline McCarthy

AOL's advertising product, Platform-A, is continuing its overseas expansion with Tuesday's launch of a French edition. In the past few weeks, AOL has launched Platform-A in the U.K. and Germany as well.

Platform-A already reaches 24 million people in France, AOL said in a release Tuesday. The technology serves ads on all AOL-owned sites as well as third-party participants in the Advertising.com network.

"Global advertisers are demanding online performance, and that's why Platform-A is aggressively extending its reach in both the United States and Europe so that marketers can generate results more quickly and measurably than ever before," said Platform-A president Lynda Clarizio, who replaced the outgoing Curt Viebranz in March. "No other online advertising business can offer the reach, relevance, and richness of Platform-A, and we're focused on rapidly extending our global reach as we near the end of 2008."

With digital ad dollars hanging in uncertainty in the U.S., many would-be leaders are looking overseas for growth: upstart Silicon Valley media company Glam has made several international moves by acquiring existing ad networks.

AOL plans more European launches for Platform-A before the end of 2008.