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AOL Time Warner promotes execs to run online service

The media giant appoints a new president for its America Online unit as part of an overall reshuffling of executives slated to run the service.

Media giant AOL Time Warner on Friday appointed a new president for its America Online unit as part of an overall reshuffling of executives slated to run the service.

The online giant, a unit of the recently created AOL Time Warner, named Ray Oglethorpe, former president of AOL Technologies, as the president of the unit. Oglethorpe will join AOL Chief Executive Barry Schuler in sharing management duties for the division's myriad properties, specifically overseeing its CompuServe service, the Netscape Web portal and browser, member services, technology operations, and software development.

Schuler will oversee the AOL online service, the unit's international operations, new "AOL Anywhere" technologies such as AOLTV and AOL Mobile, instant messaging services, and other "local services" such as AOL Moviefone and MapQuest.

The company also said Jan Brandt, former president of marketing, will become vice chair and chief marketing officer; and Ted Leonsis, former president of the Interactive Properties Group, will become vice chairman and new product officer.

AOL also named other promotions in its upper echelon.

The company appointed Jonathan Sacks, former senior vice president and general manager of AOL, as president of the online service. Audrey Weil, former senior vice president and general manager of CompuServe, becomes president of CompuServe. Donn Davis, previously chief operating officer of the interactive properties group, becomes president of the group. And Myer Berlow, former president of interactive marketing, becomes president of worldwide interactive marketing.

The appointments follow Thursday's announcement that AOL veteran Jim Bankoff would replace Jim Martin as president of AOL's Netscape Communications unit. The online service also has chosen former BMG Entertainment executive Kevin Conroy to head AOL's online music initiatives.

The reorganization AOL Time 
Warner package comes a week after AOL completed its $106 billion merger with Time Warner. AOL Time Warner, as the new company is called, will oversee all properties owned and managed by the two companies. Former AOL CEO Steve Case is chairman of AOL Time Warner; former Time Warner CEO Gerald Levin was appointed CEO of the combined company.

AOL Time Warner is being run in a similar fashion to the pre-merger Time Warner. Its numerous units, such as Warner Bros., Time Inc., Turner Broadcasting, Home Box Office and AOL, have their respective management teams that operate as independent fiefdoms of the parent company.