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AOL signs up for Omniture traffic tool

The three-year, $15 million deal is for Omniture's SiteCatalyst traffic analysis service.

Omniture has signed up America Online as a customer for its Web traffic analysis service, the Orem, Utah, company said on Monday. Under the contract, AOL will pay Omniture more than $15 million over the next three years for its SiteCatalyst program, an Omniture representative said. The software, which Omniture delivers over the Web for a recurring fee, monitors Web traffic and analyzes how visitors navigate through Web pages.

Omniture, which competes with Coremetrics, DoubleClick, WebSideStory and WebTrends, said the AOL deal is among the largest contracts for "hosted" software ever signed. Other Omniture clients include eBay, Hewlett-Packard and Wal-Mart.