CNET también está disponible en español.

Ir a español

Don't show this again

Best Black Friday 2020 deals Best Black Friday soundbar deals Crock-Pot recall Black Friday deals on Jabra, AirPods Best Nintendo gifts Black Friday laptop deals PS5 restock

AOL acquires cell phone ad firm

Time Warner company announces acquisition of Third Screen Media, considered a pioneer in the realm of mobile-device ad serving.

AOL on Tuesday said it has acquired mobile-advertising company Third Screen Media for an undisclosed sum. The firm, considered a pioneer in the nascent mobile-ad space, will remain headquartered in Boston and become part of the Advertising.com Internet ad subsidiary that the Time Warner unit acquired for $435 million in 2004.

Third Screen Media, which claims to run the nation's largest mobile-advertising network, is part of what is viewed as a growing trend toward offering ads on cell phones and other mobile devices--though many carriers have been moving cautiously on that front so far out of fear of annoying their customers. According to research firm eMarketer, the U.S. mobile-advertising industry is expected to balloon from $421 million in 2006 to $4.7 billion--and to $11.3 billion worldwide--by 2011. Earlier this month, Microsoft said it had agreed to buy European cell phone ad company ScreenTonic.