The new feature from Rogers Wireless offers prerecorded greetings from numerous comedy, TV, music and sports personalities including Truth Hurts, William Shatner, John Ratzenberger, Simple Plan, Destiny's Child, Lillix, Ricky Williams and Anna Nicole Smith, the company said Tuesday. In addition, there will be humorous messages recorded by noncelebrities.
Customers can preview and purchase celebrity greetings online. The greeting is then sent to the phone's voice mailbox. Rogers Wireless said that only GSM (Global System for Mobile Communications) phones can use the service and that customers must buy a voicemail plan. Messages will cost $3 each, in addition to charges for Internet time and voicemail access.
Wireless companies are looking to expand their revenue streams by offering items such as, and messaging. They are also teaming up with content providers to offer entertainment and sports clips to customers.