Professional tennis star Anna Kournikova will begin promoting Lycos.com, the Web portal owned by Spanish Internet media company Terra Lycos. Kournikova, who in recent years has attracted considerable attention on the women's tennis circuit, will promote Lycos in TV, radio, print, online and outdoor mediums.
TV commercials will be aired during the NCAA men's basketball Final Four and championship game on CBS as well as on MTV, VH1, E! and ESPN. The campaign will begin with a promotion that will give away over $1 million in cash and prizes.