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Animal Crossing crosses paths with Puma to sell new sneakers, clothing

The new merch is coming Sept. 18, and you won't even need to visit Able Sisters.

Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, generational studies. Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper

In Animal Crossing: New Horizons, players mainly buy their shoes from Kicks the skunk, or from the Able Sisters store. But Animal Crossing fans soon will be able to buy Animal Crossing Puma sneakers in real life -- and there's a hoodie, too.

On Aug. 26, Puma teased the collab by tweeting out the game's logo and the leaping puma logo of the shoe company.

Then, on Aug. 28, both Nintendo and Puma gave up the goods, sharing images of a pair of Puma sneakers decked out with the Animal Crossing: New Horizons theme.

The shoe shown in the image is done up in mint green, light blue, peach/tan and white, with the Animal Crossing leaf on the heel, and characters including Stitches, K.K. Slider, Isabelle and others on the fabric background.

Two other sneaker styles will be part of the collection, as will a clothing line that includes T-shirts, sweatpants and a mint-green hoodie with character silhouettes. Products will be offered for both adults and kids. A statement from Puma said the line would be priced from $25-$110 (£18-79, $AU 29-150).

Not every Animal Crossing: New Horizons fan was thrilled with the announcement. Some snarkily responded that the company should be working on new updates for the game itself, rather than merchandise.

"Animal Crossing X Puma?" one Twitter user wrote. "Bro I'm tryna get Animal Crossing X Content."