According to the latest research from Nielsen, Americans devote more time than ever to watching television. The TV ratings service attributes the all-time high in TV viewership per household per day--a whopping 8 hours, 11 minutes for the 2004-2005 season--to the increase in available channels and number of TVs per household. A couple of more nuggets from the report:
- The average individual watched 4 hours, 32 minutes of TV per day last season, the highest level in 15 years.
- The average U.S. home now receives more than 100 channels of programming.
- The average household watches 1 hour, 53 minutes of prime-time TV per day.
- During 2005's premiere week for prime-time programming, an average of 62 percent of American households were watching TV.