Culture

AMD answers Nvidia's propaganda assault against new Radeon 3D cards

AMD responds to Nvidia's prerelease propaganda.

AMD

What you might not know (or conceivably care about), is that ahead of almost every single product launch by AMD, Nvidia's notoriously aggressive PR department sends around an e-mail to reviewers challenging the presumed benefits of its competitor's products. We usually ignore these e-mails, not least because they tend to arrive during the flurry of testing and the forming of our own opinions for the review of the product in question.

Nvidia

We've often thought it might be mildly interesting to publish one of Nvidia's e-mails as an example of aggressive tech marketing (or something), but we always felt it would be of limited reader interest. The reviewers at enthusiast site TweakTown found a better approach to Nvidia's take on the announcement two days ago of AMD's Radeon HD 5800-series graphics cards. Rather than simply post Nvidia's e-mail, why not send it off to AMD's PR department for a rebuttal?

Visit TweakTown to find the interview and its own analysis. We'll concede that even TweakTown's approach might not make this behind-the-scenes view the most insightful tech news of the day. Hopefully, you'll at least find that it provides an interesting back-and-forth between the two major players in the 3D graphics card market on a few of the issues at hand in their category.

Now we just need to figure out what to do with Nvidia's weekly "nTeresting" propaganda/news round-up e-mail, other than autoforwarding it to the junk folder.