Amazon's restaurant deliveries service expanded to two more markets on Tuesday, reaching Manhattan and Dallas. The service provides one-hour deliveries from certain restaurants for free to Amazon Prime members. Meals were already available through Amazon's Prime Now rapid deliveries service in Baltimore, Seattle, Portland, Chicago, Austin, San Francisco, San Diego and Los Angeles.
The Seattle online retailer also said it's now making free deliveries a permanent part of the restaurant service, after initially testing out the concept last year. The company also offers a guarantee that orders won't include markups or hidden fees. Amazon makes money from the service through revenue sharing with restaurants.
Amazon has been growing its Prime Now selection, including its roster of restaurants, in an effort to convince more people to shop with the e-retailer, even for items they need within the next hour or two, helping the company compete against convenience and grocery stores. However, restaurant deliveries are a particularly crowded market, with GrubHub, Postmates and Uber among the competition.