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Amazon's Buy With Prime Extends to More Sites in the US

The expanded service will allow all eligible US-based merchants to offer Prime benefits to online shoppers on their sites by Jan. 31.

Attila Tomaschek
Attila is a Staff Writer for CNET, covering software, apps and services with a focus on virtual private networks. He is an advocate for digital privacy and has been quoted in online publications like Computer Weekly, The Guardian, BBC News, HuffPost, Wired and TechRepublic. When not tapping away on his laptop, Attila enjoys spending time with his family, reading and collecting guitars.
Expertise Attila has nearly a decade's worth of experience with VPNs and has been covering them for CNET since 2021. As CNET's VPN expert, Attila rigorously tests VPNs and offers readers advice on how they can use the technology to protect their privacy online.
Attila Tomaschek
Amazon Buy with Prime button in an online store on a smartphone

Amazon Prime members will soon be able to take advantage of Prime benefits from a wider range of online merchants.


Amazon's Buy with Prime service will be made available to all eligible US-based merchants by Jan. 31, the e-commerce giant said in a blog post Tuesday. The service launched in April as an invite-only program that allowed select merchants using Fulfillment by Amazon to include Buy with Prime buttons on their online stores.  

The service is now rolling out more broadly to online merchants in the US, meaning that Prime members in the US will soon be able to take advantage of Amazon Prime benefits like free two-day shipping and easy returns directly on a wider selection of online marketplaces across the web. 

Buy with Prime merchants will also have the ability to add customer reviews from Amazon to their own sites to boost consumer trust and shopper conversion rates. Merchants offering Buy with Prime see an average 25% increase in shopper conversion, Amazon said.  

"We'll continue innovating and investing in new features and tools to help merchants of all sizes succeed -- and give Prime members the shopping benefits they love, whether it's on Amazon or beyond," Amazon said in its blog post.