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Amazon's Black Friday Deals store is already live

It's never too soon for a retailer to start touting upcoming deals.

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Battle the crowds or shop online? Your call.

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Amazon wants you to start preparing for Black Friday deals now.

The online retail giant on Tuesday launched its Black Friday Deals site, which it plans to update as often as every five minutes from now through December 22. The company said it plans to offer up to 20 "compelling" Deals of the Day in a single day.

Amazon also made available its Electronics Gift Guide, Home Gift Guide and gift guide for its Handmade section of handcrafted goods.

The company vowed to have "tens of thousands" of deals this holiday season.