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AmazonFresh expands grocery delivery to New York

Already available in Seattle and a host of areas in California, Amazon's grocery delivery service debuts on the East Coast.

AmazonFresh lets customers order groceries online and then deliveries the goods to customers' doorsteps. Josh Miller/CNET

AmazonFresh, the e-commerce giant's grocery delivery service, has landed on the East Coast.

Starting Friday, AmazonFresh is available in the Park Slope neighborhood of Brooklyn, the company announced. It's not clear whether the service will expand to other parts of New York, but it seems likely as Amazon has previously said it wants to bring the grocery delivery service to more locations.

AmazonFresh is already available in Seattle and a handful of other areas across California, including Los Angeles and San Francisco. AmazonFresh lets customers order fresh produce, dairy, meats and other groceries online and then deliveries the goods to customers' doorsteps -- offering free same-day and early morning deliver on orders that exceed $35. Amazon piloted this service in Seattle for several years before slowly expanding across the West Coast.

For now, AmazonFresh's New York service is available only to members of its $99-per-year Prime shipping and content services. At the start of next year, customers can sign up for Prime Fresh for $299 per year.

Online grocery ordering and delivery is nothing new in several parts of the country. Amazon is competing against many large supermarkets offering online groceries, as well as local brick-and-mortar stores. Other totally Web-based options, like Fresh Direct and Instacart, also offer grocery delivery services.

Amazon did not immediately respond to a request for comment.

(Via Recode)