The iPaq H1910 Pocket PC, which retails in England for about $449 including the value-added tax, appeared on Amazon's U.K. site for $11.45 by Wednesday morning and remained on the site through the morning. That was long enough for the word to spread through online forums. By shortly after 11 a.m. Greenwich Mean Time, the iPaq was listed as the site's No. 1 seller.
Customers were also able to order an iPaq H5450--normally priced at more than $780--for $40.
Shortly afterward, the entire site was taken offline without explanation. Visitors to the home page were greeted with a generic message that read: "We're sorry, but our store is closed temporarily. We expect to be back soon." The message noted that Amazon's U.S. site was still open for business.
The site was back online by 1:30 p.m. GMT, though without listings for the H1910 or the H5450.
Online pricing mistakes are common, though companies choose to handle such mistakes in various ways. In January, Amazonthousands of orders for a high-end cell phone that had appeared to be free because of a technical glitch.
ZDNet UK's Matthew Broersma reported from London.