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Amazon: Who says Black Friday can't start early?

The online retailer is already offering what it calls Black Friday deals on everything from electronics to fitness equipment.

Black Friday is still several days away, but that hasn't stopped Amazon from offering early deals.

Amazon's site is now listing Black Friday deals as part of the company's "Black Friday Deals Week." Similar to its offers in the past, Amazon is selling electronics, toys, books, and other products at reduced prices until the "limited supply" dries up of a particular item.

As of this writing, one deal of the day is a Samsung Galaxy S3 for $260 off contract. Sales are available in a number of categories, Amazon said that new items will be added "as frequently as every 10 minutes" each day this week.