Amazon plans to demo a Kindle Web app today as it tries to play catch-up with Google's new e-book effort.
An Amazon spokeswoman reportedly confirmed the demonstration in an e-mail to ComputerWorld, saying that the new Kindle Web app would "enable users to read full books in the browser and [enable] any Website to become a bookstore offering Kindle books."
The e-commerce company didn't provide further details. ComputerWorld said that the new app wasn't ready yet but quoted a Gartner analyst who said it could be launched at the Consumer Electronics Show in January. The analyst added that he expects the new Kindle for the Web app to run on a proprietary Amazon operating system, but that would need to be changed for Amazon to compete with Google's new e-bookstore.
Amazon's current Kindle app is available for a variety of platforms as well, including PCs, Macs, Apple iDevices, Android phones, and the BlackBerry. And it offers its own autosync technology called WhisperSync.
One e-reader not supported by Google's e-books is the Kindle. Google says that's because the Kindle doesn't work with Adobe's ACS4 technology, which is used to lock e-books to specific Google accounts.
Amazon already holds a strong chunk of the e-book market, with the company telling CNET in August that it owns.
Update 11:42 a.m. PT: The Amazon site now is promoting Kindle reading apps: "Download and read Kindle books - no Kindle required." Also, the Kindle for the Web app made an appearance at , which featured details on the Chrome Web store and a demo of a Chrome notebook.