Unnamed sources from Amazon have contacted Game Informer, telling the publication that the retailer is working on its own Android-based gaming console to take on the Ouya.
The report suggests that Amazon is planning to release the device by the end of 2013, presumably in time for the end-of-year sales frenzy.
The sources indicated that the console will leverage the Android already on the Amazon marketplace, as well that available for the Kindle Fire tablet in the US. It's understood that the purported console will have its own proprietary controller.
Amazon must be hoping that its previous experience with Android content and the high level of brand recognition it enjoys can make the difference when it comes to cracking the home Android console puzzle.