Amazon plans to open its first SF Bay Area bookstore

The internet retailer plans to open a brick-and-mortar store at an upscale shopping center in a suburb 20 miles east of San Francisco.

broadway-plaza.jpg

Broadway Plaza, the location of Amazon's first Bay Area bookstore.

City of Walnut Creek via YouTube

Amazon's first bookstore in the San Francisco Bay Area won't be in The City but rather in a suburb 20 miles to the east.

The store will be located in Broadway Plaza, an upscale, open-air shopping center in the city of Walnut Creek, as first reported Monday by the East Bay Times. A spokeswoman said the internet retailer is in the process of hiring employees for the store but kept mum on other details.

"We are excited to be bringing Amazon Books to Broadway Plaza in Walnut Creek, California, and we are currently hiring store managers and associates," Amazon spokeswoman Deborah Bass said in a statement. "Stay tuned for additional details down the road."

The company opened its first bookstore in Seattle in 2015, and then added locations in Portland, Oregon, and San Diego. Its bookstores stock a selection of best-sellers and books with high customer ratings on its e-commerce site. But, perhaps more importantly, the stores also serve as showrooms for the company's devices, like its Kindle e-readers and its Echo voice-activated speakers.

It wasn't immediately clear when Amazon plans to open the store.

First published Feb. 13, 6:29 p.m. PT.

Update, 9:30 p.m.: Adds Amazon statement.

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