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Amazon Mobile now ringing up sales on iPhone's new, free app for the iPhone and iPod Touch brings the search and quick purchasing you'd expect. What's new? A clever photo feature linking products in your photos to Amazon's catalog.

Amazon Mobile on iPhone

On Wednesday, Amazon announced the throwing open of its virtual doors to iPhone and iPod Touch users everywhere with Amazon Mobile, a free app now available in the iTunes App Store.

It's a pretty nice offering that simplifies the search experience for products found not just on, but also on partner retailers Target and Macy's.

The bulk of the app is dominated by a search bar you can launch either from the home screen or from a separate Search screen. While there's a tiny promo area on Amazon Mobile's home screen, the app completely omits browsing by categories. The vast majority of shoppers probably beeline to their wanted product, but there should be an option to browse from the More menu.

The surprise feature is one Amazon is trying on for size that lets you snap a photo of a product to jog your memory later. In addition, the app will try to find the product in Amazon's catalog. Amazon Remembers, as the feature's called, was a little slow when we tried it out, but found our products in the end.

This visual shopping assistant is a great feature that replicates many others we've seen for iPhone and Google Android. SnapTell for iPhone (free) is also more flexible, pulling in data and price comparisons from IMDb, Barnes and Noble, and Wikipedia, along with

However, Amazon Mobile's advantage to registered members is its simplified purchasing that honors 1-Click buying and Amazon Prime, and its memory for items you've flagged in your wish list, shopping cart, and now, photo bank.