Third-party Amazon Services sellers who join "Fulfillment by Amazon," currently offered as a beta program, will be tagged with an icon that qualifies their goods for Amazon Prime and Free Super Saver Shipping options.
To join, sellers send their goods to Amazon, which will store them in an Amazon warehouse for 45 cents per cubic foot per month. Amazon will then take care of the packing, shipping, customer service and returns, just as the company does for Amazon items. The handling fees are 50 cents an item and 40 cents a pound for each item shipped.
Sellers wishing to maintain their brand identity while selling through the new system can join "WebStore by Amazon." This program, also released in beta on Wednesday, allows businesses to create their own branded Web sites while still selling through the Fulfillment by Amazon program. Site maintenance is $60 a month, and Amazon collects a 7 percent commission on each transaction. The service includes credit card processing and fraud protection.
Amazon has been offering business solutions services for several years. It offers this new fulfillment option in the face of increased competition from services such as eBay's Buy It Now, PayPal,, Google Checkout, and a recently forged Google/eBay partnership under which the two companies outside the U.S.