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Media Streamers

Amazon cuts Fire TV's price to keep up with 4K competitors

With new 4K media streamers available for less, Amazon is dropping the price of the entire Fire TV 2 line by $10.

Sarah Tew

Amazon's Fire TV 2 bundles cost a tad less, thanks to an across-the-board price cut of $10.

The Amazon Fire TV 2 now costs $90 -- 10 bucks less than before.

Sarah Tew/CNET

The price cut doesn't apply to the new Fire TV Stick, but it brings the cost of the core Fire TV 2 bundle down to $90, the antenna bundle down to $100 and the gaming edition bundle down to $130, Amazon confirmed Thursday.

Viewers have more media-streaming options than ever, including new arrivals from Roku and Xiaomi that offer 4K content just like Fire TV does, but at a lower cost. With the holiday-shopping season just around the corner, Amazon clearly wants its Alexa-enabled media streamers to stay competitive.

The new prices are live now. Amazon also confirmed to CNET that it's a permanent price reduction and not a sale.

(Via AFTV.com)