X

Amazon creates fun-size Amazon Go store

Next stop: airports?

Ben Fox Rubin Former senior reporter
Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at newspapers in New York, Connecticut and Massachusetts.
Ben Fox Rubin
image003

Amazon's newest, and smallest, Amazon Go store.

Amazon

Amazon on Wednesday revealed its first small-format Amazon Go convenience store.

The store opened in Seattle today but will be available only to Amazon employees and their guests for now. An Amazon spokeswoman said these small-format stores "can be as compact as 450 square feet." Comparatively, the original Amazon Go store is 1,800 square feet.

Amazon Go is the company's new twist on in-store retail, letting customers swipe their phones at turnstiles at the front, take whatever they want and avoid waiting in line. It has the potential to end checkout lines and put cashiers out of work, but so far the number of stores is still tiny. Walmart is also testing a version of this store concept.

The new store, at the Macy's Building on Pine Street, is the eighth Amazon Go location Amazon has opened since January, and the fourth in Seattle, the company's hometown. This format could be used to cram Go stores into airports, as Reuters suggested in a story earlier this week, or other tight locations, like subway stations.

CNET's Holiday Gift Guide: The place to find the best tech gifts for 2018.

Netpicks: What's on your favorite video streaming sites around the web.