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Amazon Says Prime Day 2022 'Biggest' Ever, as US Online Sales Near $12B

That's a growth of nearly $1 billion on the equivalent days last year for all e-commerce in the US, according to the Adobe Digital Economy Index.

Jared DiPane Managing Editor, Commerce

Jared DiPane is a Managing Editor on CNET's Commerce Team. He leads a team which helps find and deliver all the best deals and tips on how to maximize your money. With over 10 years of experience, he's managed commerce content and initiatives for Digital Trends, Mobile Nations, & Future PLC. When not deal hunting, he's likely spending time with his family, building something or researching his next big purchase.

Expertise Deals and Shopping Tips

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Laura Hautala Former Senior Writer

Laura wrote about e-commerce and Amazon, and she occasionally covered cool science topics. Previously, she broke down cybersecurity and privacy issues for CNET readers. Laura is based in Tacoma, Washington, and was into sourdough before the pandemic.

Expertise E-commerce, Amazon, earned wage access, online marketplaces, direct to consumer, unions, labor and employment, supply chain, cybersecurity, privacy, stalkerware, hacking. Credentials

2022 Eddie Award for a single article in consumer technology

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Jared DiPane

Laura Hautala

July 14, 2022 9:51 a.m. PT

2 min read

amazon-prime-day-shipping-shopping-0711-2 — James Martin/CNET

Amazon Prime Day 2022 is officially over. And according to the company, it was the "biggest Prime Day event in Amazon's history." Amazon stuck with its norm of not releasing total sales figures but said Thursday that Prime members purchased more than 300 million items worldwide and "saved" over $1.7 billion.

This story is part of Amazon Prime Day, CNET's guide to everything you need to know and how to find the best deals.

But the extent of Amazon's sales can be read in the tea leaves of the Adobe Digital Economy Index. Overall, Adobe said, US e-commerce sales reached nearly $12 billion on July 12 and 13 combined -- the two days of Amazon's sale. That compares with $11 billion on the equivalent days of Prime Day last year. On average, online sales were up 141% on those two days this week, compared with an average day last month. Not all of those extra sales went to Amazon, however. A few other major retailers, including Target and Best Buy, ran competing sales this week.

Products that saw the biggest discounts, according to Adobe, included toys at 15% off on average and apparel at 12% off. Electronics, TVs and computers saw smaller discounts, averaging at 8% or lower.

Amazon said some of the bestsellers in the US this year included beauty products, diapers, toothbrushes, teeth-whitening strips, lunchboxes, clothes and vacuums. The top-selling tech products included the Apple Watch Series 7 and Beats headphones and earbuds. Some of Amazon's own Echo, Fire TV and Blink devices were among the top sellers too.

Amazon also said more than 60,000 items were purchased per minute in the US during the two-day sale, while worldwide that figure reached 100,000 per minute.

Prime Day has been around for eight years and typically happens in the summer, except in 2020 during the start of the pandemic when it got pushed back to October.

The official Amazon Prime Day event is over, though some sales are still available.