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Amazon's Alexa will soon offer personalized responses

The new capability is being tested by a handful of developers and will be more widely available next year.

Ben Fox Rubin Former senior reporter
Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at newspapers in New York, Connecticut and Massachusetts.
Ben Fox Rubin
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The new Amazon Echo, home of the Alexa smart speaker.

Tyler Lizenby/CNET

Amazon's Alexa last month gained the ability to recognize different voices. Now Amazon is taking that feature a step further, by teaching its voice assistant to offer up personalized responses when it recognizes a customer's voice.

A handful of developers are already testing this new capability, and this personalization tool will be more broadly available to developers next year, Amazon said Thursday.

The personalization ability, part of a wave of new features unveiled at Amazon Web Services' annual re:Invent conference, could help make Alexa more enjoyable for customers to use and help cut down on the smart assistant's sometimes canned responses. Moving forward, more personalization could help Alexa come across as more human, making people want to interact with her more often, and help the assistant carry on longer conversations.

Developers could use the new feature to create Alexa skills (Amazon's term for voice-enabled apps) that can remember past interactions or preferences set by specific users, helping Alexa offer more personalized responses, Amazon said.

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