Amazon will be the only place for UK Premier League fans to watch 20 matches for the next three years, as thewidened its with high-value sports programming in a football-crazed country.
has been pouring money into its video-streaming facet of memberships, with its original shows and movies and top-dollar licenses for high-profile sports like games in the US.
But unlike Amazon's previous sports-streaming deals, which were live rebroadcasts also available on traditional TV, these Premiere league matches won't be available anywhere except on Amazon.
Terms of the deal weren't disclosed.
The matches will be available as part of a UK Prime membership, starting next year for the three years, and will bring a full round of Premier League fixtures broadcast live in the UK for the first time. Prime members will have exclusive access to watch 20 matches per season, comprising two full fixture rounds -- the first December midweek and festive Bank Holiday rounds.
In the UK, Amazon Prime is £7.99 a month or £79 a year.
"The Premier League is the most watched sports league in the world," said Jay Marine, Europe's vice president of Prime Video, said in a release. "Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you're guaranteed to see them play live on Prime Video."
Originally published at 5:02 a.m. PT.
Updated at 8:05 am PT: Adds more details and context.