On Priceline.com's first-quarter earnings conference call Tuesday, CEO Daniel H. Schulman sounded quite smitten with the online travel business. And who can blame him? Internet travel companies dominate the short list of dot-coms that either are profitable now or see profits coming in the near future.
After reporting a smaller-than-expected loss of 3 cents a share in the first quarter, Internet travel retailer Priceline should post an operating profit in the second quarter in the range of a penny to 2 cents a share on sales of $297 million to $310 million, Schulman said. For the third quarter, Priceline predicted earnings of 2 cents to 3 cents a share on sales of $320 million to $330 million.
"We can make a lot of money in online travel," said Schulman, who noted that Priceline accounts for about 10 percent of online travel sales. "We will be on the short list of a few strong, surviving Internet businesses."
That list includes a lot of Internet travel companies. Expedia reported its first operating earnings this week, and before that Travelocity turned a profit. Toss in earnings from Cheap Tickets, and you've got the makings for one profitable sector.
Bottom line: Despite the economic slowdown, consumers are still spending on travel, and they are moving their transactions to the Web. The total U.S. leisure and business online travel purchases will surge from $18 billion in 2000 to $63 billion in 2006, according to Jupiter Media Metrix.
In fact, travel was the largest category of online spending in 2000, according to a study released Wednesday by Shop.org and the Boston Consulting Group. That study, which pegged last year's spending on online travel somewhat lower at $13.8 billion, predicted the sector would grow 50 percent in 2001.
Getting back on track
Priceline hopes to join the ranks of profitable companies such as Expedia soon. Priceline executives acknowledged that the "name your own price" company "remains in turnaround mode," but were confident it would be on stable ground shortly.
And a little stability will be more than welcome. In recent months, Priceline has pared down its aggressive expansion plans amid profit misses and layoffs. The e-tailer had ambitious plans to expand into every market imaginable--auto sales, insurance, mortgages and groceries, to name a few.
Faced with earnings disappointments and a management revolving door that ushered out former Chief Financial Officer Heidi Miller, Priceline turned to travel to get itself back on track. The Norwalk, Conn.-based company improved customer service and eliminated quirky flight itineraries that had customers flying from New York to Florida via San Francisco, said Schulman.
"We will continue to focus on our core travel business," he said, noting that the company will be picky about expanding into new markets.
This time last year, that comment would have rattled Wall Street, which once believed Priceline could be all things to all customers. Today, investors are buying into the online travel theme. Priceline shares surged 36 percent Tuesday after Goldman Sachs upgraded the stock to "market outperform" from "market perform" largely based on the e-tailer's prospects in the travel market. Shares were up 40 cents to $6.99, or 6 percent, at midmorning Wednesday.
"Priceline has a sustainable business just in travel," said Goldman analyst Anthony Noto. "While we still view Priceline as a platform e-commerce company, an assessment of the investment opportunity based solely on travel given current conditions is attractive."
Investors obviously got the hint as shares of Expedia and Travelocity posted impressive 15 percent and 12 percent gains, respectively, on Tuesday. Despite a weak economy, consumers continue to book trips online.
"Facilitating travel bookings on the Internet is a profitable business, unlike some other B2C (business-to-consumer) ideas," said Legg Mason analyst Thomas Underwood, who upped the price targets of Expedia and Travelocity to $36 per share Tuesday.
For proof that online travel can be profitable, you don't have to look that far.
Expedia posted an operating profit of $4.4 million, or 9 cents a share, on sales of $110 million Monday. CFO Gregory Stanger told analysts to expect a profit, excluding one-time charges, of between 6 cents and 9 cents a share in the fourth quarter, well above the First Call consensus estimate calling for a loss of 5 cents a share.
A boost from the analysts
Analysts cheered the results and boosted their financial targets.
Pacific Crest analyst Steve Weinstein upped his fourth-quarter revenue and earnings estimates on Expedia to $128 million and 7 cents a share, respectively, from $99.5 million and a loss of 10 cents a share. For 2002, Weinstein is projecting Expedia will report a profit of 35 cents a share on sales of $605 million.
Expedia rival Travelocity also checked in with a strong quarter, reporting an operating profit of 3 cents a share on sales of $72 million in its first quarter.
Orbitz, the e-travel site jointly owned by American, United, Northwest, Delta and Continental airlines, will launch in June and could cause some turbulence in the industry, but online travel executives have said they aren't worried. The Transportation Department recently approved the Orbitz launch as long as it can review the site in December to ensure it's not crimping competition.
Analysts acknowledge the threat of Orbitz, but said the already profitable online travel companies can handle the competition. Besides, the market may be big enough to support a number of players.
"We believe travel and destination services represents one of the best opportunities in e-commerce," Weinstein said.
Staff writer Margaret Kane contributed to this report.