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Agency.com to merge with Seneca unit

New York-based Agency.com said Tuesday it will merge with a subsidiary of San Francisco investment group Seneca Investments. Agency.com is a 6-year-old consultancy specializing in strategy, branding and technology services for companies that do business on the Web via wireless devices and on interactive television. The deal requires approval from certain shareholders, and the companies will have a special meeting by the end of September. If passed, Agency.com shareholders would receive $3.35 cash per share, up from a $3-per-share offer made originally in mid-May.

New York-based Agency.com said Tuesday it will merge with a subsidiary of San Francisco investment group Seneca Investments. Agency.com is a 6-year-old consultancy specializing in strategy, branding and technology services for companies that do business on the Web via wireless devices and on interactive television.

The deal requires approval from certain shareholders, and the companies will have a special meeting by the end of September. If passed, Agency.com shareholders would receive $3.35 cash per share, up from a $3-per-share offer made originally in mid-May.