Kanye West courts controversy even more enthusiastically than he courted his dazzling fiancee.
However, the object of his latest diatribe, Zappos, is no stranger to public speaking. So it's retorted with a precious surprise.
It all started when Kanye appeared on Bret Easton Ellis' podcast and accused the online retailer of selling inferior items.
In fact, his sniffy words were: "I got into this giant argument with the head of Zappos that he's trying to tell me what I need to focus on. Meanwhile, he sells all this sh-t product to everybody, his whole thing is based off of selling sh-t product."
The resulting stink reached the ears of a company well-versed in dealing with humanity's foibles.
But it didn't release a sterling defense of its wares. No, it launched a new product.
Please open your hearts and gird your loins for the Zappos.com Gear Sh-t Product. This consists of a rather fetching yellowish plunger (displayed in a white toilet).
The product description offers: "Interested in buying sh-t product? You've come to the right place! Here at Zappos.com, we happily sell sh-t products to everybody! This is the throne, everyone has been watching. Whether you're #1 or #2, your clique will show no mercy, even in Paris."
It continues: "The perfect gift for the man who has everything." Added is a link to Kanye's criticism of Zappos' CEO Tony Hsieh.
You might imagine that a Sh-t Product wouldn't deserve a fragrant price. This one, though, retails for $100,000.
Zappos clearly knows its market -- those who might have bottomless, perfumed impressions of, say, themselves.
The product information does offer more helpful hints, you see. For example: "Makes giant arguments seem much smaller." And: "Caution: Do not place our Sh-t product near any fans."
At the time of writing, the Sh-t Product already enjoys 41 favorable reviews and 3 not so favorable.
What will Yeezus do now?