Radiohead took a cue from one of their songs over the weekend and showed us how to disappear completely. But the band's Web presence was not in limbo for long, and after a couple of cryptic Instagram video clips they've revealed their new song "Burn the Witch".
Fans may have felt let down by the British bandfrom their Facebook, Twitter and Instagram accounts. But if you were climbing up the walls at this strange behaviour, you can stop whispering about it -- they haven't left you high and dry. I might be wrong, but it looks like we'll soon have everything in its right place once again, as teaser videos and a new song creep online.
The band is still thinking about you, its seems -- they pulled the ripcord first on a clip of what sounded like the dawn chorus, the time when a bird in the morning bellows its song. That was followed by another mysterious teaser today, featuring some kind of arcane ritual like in the horror film "The Wicker Man", but in the adorable style of old British children's TV shows such as "Trumpton" and "Camberwick Green".
The "Trumpton"-style triptych was then completed with another teaser that pointed to the band's website, where the portentous strings of the new song can be heard alongside the macabre full-length video, directed by Chris Hopewell...
The scrutiny of the social media age can feel life in a glasshouse, and keeping track of Facebook and Twitter and Instagram and the rest is like spinning plates. So it might have been no surprise if the band had decided to give up the ghost.
Frontman Thom Yorke has previously made no bones about, which he saw as a wolf at the door of the music industry, but this latest baffling behaviour doesn't mean he's gone off in a sulk about technology again. Instead, we're optimistic this is just a prelude to a new album to spend our dollars and cents on -- if we're lucky.
Update 4:30 p.m. UK: Added the band's new music video.