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Adobe targets K-12 market with discount

Educators can save 30 percent on image- and video-editing package deal. Also, Adobe forges new ties with Olympus.

As schools prepare their fall curricula, Adobe Systems offered a 30 percent discount on an image- and video-editing software package. The company, based on San Jose, Calif., said stripped-down versions of Photoshop and Premiere would cost K-12 teachers $99 per classroom seat. That price includes Photoshop Elements, Premiere Elements and a Teacher Resource Center CD with information for classroom teachers. Without that CD or the education discount, the combined Photoshop Elements 3.0 and Premiere Elements 1.0 costs consumers $149.

Adobe also said it entered into a marketing partnership with Olympus aimed at the K-12 market. Adobe said the companies will offer hardware and software packages through Adobe-authorized resellers.