Ad firm ChoiceStream lures ex-Yahoo execs

Online-advertising firm woos Cheryl Kellond from Yahoo and Darin Hicks from Acxiom, and names former Yahoo Chief Data Officer Usama Fayyad to its board.

Stephen Shankland Former Principal Writer

Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.

Expertise Processors, semiconductors, web browsers, quantum computing, supercomputers, AI, 3D printing, drones, computer science, physics, programming, materials science, USB, UWB, Android, digital photography, science. Credentials

Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.

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Stephen Shankland

Feb. 3, 2009 1:23 p.m. PT

Cheryl Kellond, formerly Yahoo's vice president of advertiser product marketing, has taken a new post as vice president of advertising at ChoiceStream, a company that personalizes online advertisements for clients including Overstock.com, AT&T, Yahoo, Blockbuster, and Borders.

The company also said Darin Hicks, formerly Acxiom's general manager, is now chief operating officer.

In addition, the company said Yahoo's former chief data officer, Usama Fayyad, has joined its board of directors, and a former executive at advertising giant WPP, Lauren Frank, has joined its advisory board.

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