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Ad firm ChoiceStream lures ex-Yahoo execs

Online-advertising firm woos Cheryl Kellond from Yahoo and Darin Hicks from Acxiom, and names former Yahoo Chief Data Officer Usama Fayyad to its board.

Cheryl Kellond, formerly Yahoo's vice president of advertiser product marketing, has taken a new post as vice president of advertising at ChoiceStream, a company that personalizes online advertisements for clients including Overstock.com, AT&T, Yahoo, Blockbuster, and Borders.

The company also said Darin Hicks, formerly Acxiom's general manager, is now chief operating officer.

In addition, the company said Yahoo's former chief data officer, Usama Fayyad, has joined its board of directors, and a former executive at advertising giant WPP, Lauren Frank, has joined its advisory board.